What is a good engagement rate on Instagram? To activate your following, you should focus on building an active community of people who are loyal to your brand. Having a large number of followers alone doesn’t guarantee a high engagement rate. Heightened engagement can even help your content get prioritized by the Instagram algorithm, which means you’ll continually reach more and more of the right people who would be interested in your brand. When engagement is strong, this means that your audience may feel enough of a connection with your brand to make a purchase. Instagram engagement includes all of the ways that users can interact with your content - through likes, comments, shares, and saves. The next step for turning your IG presence into undeniable results is simple: start building your Instagram engagement. It’s one of the top two social media apps in the United States. If you’re using Instagram to boost your business, you’ve got the right idea.
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